Program Objective

Giving birth to a baby can be one of life's most exciting experiences. However, this experience also has the potential to become an employer's largest single cost: the birth of a premature infant. With this in mind, Innovative Care Management developed the Healthy Mother Baby Program in 1992 to promote a healthy and active attitude among pregnant enrollees. With a combination of personal contact from a nurse and educational support materials, the Healthy Mother Baby Program is able to encourage expectant mothers to take the necessary steps to promote the likelihood of delivering a healthy baby.


Cost Savings

At an average national cost of $300,000 per occurrence, the birth of a premature infant is a serious consideration for insurances and employers. With the Healthy Mother Baby Program, a proactive option is available to avoid this risk, while at the same time providing a useful resource for your enrollees. Compared to the national average, Innovative Care Management stands out in our ability to proactively reduce the risk of this significant cost risk. The national rate for premature births is 12.1%*, and in Oregon the rate is 9.2%, while at ICM, we are proud to say that our rate for premature births is 2%. Based on these statistics, ICM can help provide significant savings.

Average Number and Cost of Premature Births per 1000 Enrollees

  National Average ICM
# of Premature Births/1000 lives 3.63 0.6
Cost/1000 Lives (at $300,000 per occurrence) $1,089,000 $180,000

With ICM, that's a savings of $909,000 per 1000 enrollees each year!
*CDC, 2002


Program Description

Potential participants for this program are identified through communications sent out by the employer, claims via the claims administrator, or information taken by our Preauthorization Staff. If the patient is between 12 and 28 weeks of pregnancy, the expectant mother is then contacted by one of our perinatal nurse case managers, given some information regarding the program, and asked if she would like to enroll. Once enrolled, expectant mothers are monitored during their pregnancy and after delivery to ensure that they and their child receive the services they need for a successful outcome. While our focus is on educating the expectant mother, we may also coordinate services with the patient's physician. Enrollment in the program entitles the mother to receive a number of services and materials, including:

  • Risk level determination through early screening
  • Monthly nurse contact with patient
  • Counseling and pregnancy education
  • Educational Materials
    • Two informational packets
    • Childbirth book
  • Free Video & Book Library
  • Follow-up contact regarding breast feeding, well baby, and preventative care

Additionally, an employer provided incentive for the mother to participate in the program has been found to be most effective to boost enrollment. Typically, a gift certificate is mailed to the mother at the end of her pregnancy to go toward the purchase of a car seat or other necessary items for the newborn. Alternative incentives include giving a savings bond in the child's name or paying for the childbirth class expenses. Innovative Care Management will administrate whatever incentive the employer chooses, and the employer will then be billed for the additional cost of these incentives.

The Healthy Mother Baby Team

Our Healthy Mother Baby Program aims to ensure that expectant mothers have the best information and advice available, and to that end, Innovative Care Management currently has 2 RNCs, certified registered nurses specializing in maternal and newborn health, running the program. With the aid of the Healthy Mother Baby Assistant, they are able to provide efficient, quality care to our patients.


Contact Us

Call Innovative Care Management to ask our sales department about the Healthy Mother Baby Program or our other programs. We're here to help you start saving while maintaining the highest quality care.

Executive Vice President
Sales & Marketing:
Bill Kane

(503) 905-3153
bkane@innovativecare.com


General Contact Information:

Innovative Care Management, Inc.
10117 SE Sunnyside Rd., Box F409
Clackamas, OR 97015

Toll Free: 800-862-3338
Portland Area: 503-654-9447
Fax: 503-654-8570

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